Management Team
As a team comprised of only senior and experienced professionals, we have a unique environment that supports and fosters independent thinking and collaborative execution. In fact, we celebrate the self-reliant can-do attitude that creates an atmosphere team members enjoy and clients respect.
Tony Rems, Managing Partner
Tony has over 26 years experience in the software and Internet industries. Prior to joining ThoughtMatrix, Tony was the CTO of SBI/Razorfish. As CTO, Tony handled enterprise, architecture, planning and IT strategy for a number of SBI's largest clients, including Visa, Mattel, Symantec and AT&T Broadband. In addition, Tony managed the Alliance program building new technology partnerships which continue to drive millions of dollars of new business into SBI. Prior to that Tony was a managing partner at the former marchFIRST, an Internet professional services firm, where he managed a technology group of over 270 consultants. These service teams were delivering large Web initiatives for companies such as American Airlines, Harrah's, Sega, Visa and Williams Sonoma. Tony was a Managing Architect for USWeb/CKS, launching large, integrated Web initiatives for Walgreens, IBM, GM, Logitech, Toyota Europe, Sun and other clients. Tony also worked developing software and operating systems solutions at Oracle, Unisoft, Amdahl and Sybase.
Tony has focused on best practices surrounding electronic commerce and enterprise architecture, and the design of highly scalable systems in complex legacy environments with high-performance and security requirements. While having developed leading edge Microsoft and IBM solutions, Tony is an industry expert in Java-based eCommerce and applications servers, and has written and published work in these areas. Tony received his computer science degree from University California Berkeley.
Trevor Fagerskog, Managing Partner
Trevor is a 31-year veteran of Silicon Valley and manages ThoughtMatrix's Operations and Project Office. Prior to co-founding ThoughtMatrix in 2003, Trevor was President and CEO of Food.com, where he directed Food.com's charge to deliver quality technology solutions to the restaurant industry. Trevor joined Food.com from marchFIRST, the Internet professionals services firm formed from the merger of Whitmann-Hart and USWeb/CKS, where he was Executive Partner of Technology and oversaw the activities of 5000 consultants in 2000.
At marchFIRST, Trevor was responsible for establishing technology direction for both the company and its clients. Trevor drove internal innovation and market direction, ensured quality service delivery and grew new business and intellectual capital.
Prior to his role as Executive Partner, Trevor was Managing Partner of the eCommerce practice for marchFIRST's Northwest Group, and he grew the division to 250+ professionals and $60M in revenue in 1999, by delivering first-rate business to consumer/channel solutions for companies such as Levi Strauss, Walgreen's, Toyota Europe and IBM. Prior to marchFIRST, Trevor held technical and management positions with GE/CALMA, Fortune Systems, MIPS Computer Systems and Silicon Graphics.
Chris Lucey, Vice President of Client Services
As Vice President of Client Services, Chris brings over 20 years of online marketing and Information Technology consulting experience to ThoughtMatrix and its clients.
Previously working with Extractable, Chris served as Account Director for two Fortune 50 accounts. Prior to that, with Avenue A | Razorfish, Chris managed multimillion dollar global accounts for McKesson, Visa, Goodby Silverstein & Partners, and AT&T Broadband. Chris provides senior level program strategy and analysis with respect to direct consumer marketing programs (email, online surveys, application and Web site development) for a variety of clients, both on the creative and technical levels. Chris also has served as an Associate with the San Francisco office of Booz Allen & Hamilton.
Chris holds both a Bachelor of Arts and Bachelor of Science degree from Notre Dame, along with a Master of Engineering degree from the University of Virginia. He also served the San Francisco chapter of the Leukemia and Lymphoma Society's Team in Training as a run team coach for six years (1997-2003).
Carl Agers, Vice President of Marketing Services
Carl Agers brings more than 20 years of marketing and business development experience to the team. Prior to joining ThoughtMatrix, Carl founded the marketing consultancy, Tager Group, which he merged with Decision Counsel, a technology marketing and Internet strategy firm where he served as the Vice President of Strategy.
Previously, Carl served as the Senior Director of Marketing for USWeb/CKS, where he managed global product and marketing initiatives. Carl was also instrumental in launching several groundbreaking wireless communications products for Motorola during his tenure there as a field marketing manager, including many joint marketing initiatives with industry leaders Dell, Compaq, HP and IBM. Additionally, his team managed merchandising and channel marketing programs for CompUSA, Radio Shack/Tandy, Incredible Universe, and CellStar the largest retail cell phone distributor in the United States. Carl was a Senior Product Manager in Dell's portable products group, successfully launching over 15 global products.
Keith Patton, Vice President of Engineering
Keith has been involved in the software industry for more than 20 years delivering successful commercial products and myriad of Web applications for large online communities. Prior to ThoughtMatrix, Keith was VP of Technology for a social eCommerce company, InnerRewards.
Over the years, he has been an independent consultant, a Managing Architect for marchFIRST, and he cofounded a company that created one of the first flowcharting tools for personal and business computers. Keith has extensive experience in enterprise software architecture, using the best language and technologies at hand to deliver reliable and high-quality solutions, and his diverse experience enables him to build expert teams that can solve any challenge.
Brad Gerstein, VP and General Manager
Brad Gerstein brings over 15 years of award-winning UX design and client engagement experience to the team. Prior to joining ThoughtMatrix, Brad served as EVP, Creative and User Experience at Decision Counsel—a technology marketing and Internet strategy firm—where he led client engagements, built out the creative and rich media teams, and expanded the firm into the Midwest market.
Brad's unique background in user experience design and architecture enables him to manage brands in both the digital and physical environments. He has worked on diverse design projects ranging from rich media experiences for mobile phones, wrapping buses and buildings in Las Vegas, to the launch of the 40,000 page Computerworld.com.
Brad has successfully managed projects with numerous clients—including Google, Palm, Thomson Reuters, Time Warner, Del Monte Foods, Salesforce.com, Sun Microsystems, and Kaspersky Lab. Brad holds dual master's degrees in Fine Arts and Architecture.
