Press

San Francisco – 07.30.2010 – ThoughtMatrix is pleased to work with the IBEW Local 1269, a chapter of the International Brotherhood of Electrical Workers, on their website and branding. The effort developed fresh, youthful branding, a suite of Web tools and social media outlets to allow IBEW to quickly update their members with Union information, local representation details and current events.

All the tools used to build the site are either free or highly discounted for not-for-profit entities, including the Drupal Web and CMS software, Google Analytics, YouTube, Facebook, Twitter and Constant Contact Newsletter and Survey services — ensuring the IBEW team gains the most features and exposure for the least cost. The website, CMS and supporting tools were implemented with the greatest ease of use in mind, one-on-one training and an online reference area, so any of the Union executives can independently update information while visiting local offices.

The new digital communication suite is a great success for IBEW Local 1269. Using the new website and social media outlets, Union leaders communicate time-sensitive updates in a matter of minutes instead of days, quickly collect relevant feedback on pressing issues and provide a sense of community for their members.

About ThoughtMatrix
ThoughtMatrix, Inc. is a Web design and development firm based in Northern California. We provide complete digital marketing services, visual design and Web application development services — from strategy and planning to execution. Our team of highly experienced designers, internet architects and program managers deliver world-class marketing communications and business solutions for clients ranging from entrepreneurial firms to the Fortune 500.

ThoughtMatrix has been serving clients for over seven years, working with leading organizations such as Palm, Dannon, eBay, Time Warner, Seagate, PayPal, NetApp, Trend Micro, LSI, Computerworld and many others. We have helped many great brands navigate a myriad of complex issues to find solutions to their marketing and technology problems and opportunities.

About IBEW 1269
IBEW Local 1269 was founded in 1965, with acting Business Manager Peter Pusateri chartered as its first Business Manager. Mr. Pusateri, President Casey Lewis and the Union leadership team represent members in six states, working for AT&T Advertising Solutions, ORTT, DGA, DexOne and Yellowpages.com. IBEW Local 1269 is the largest Yellow Pages local Union in the United States and Canada.

IBEW Local 1269 fosters member and steward communications and active involvement, upholding the concept of a Union based on the fundamental principle that in numbers and unity, there is strength. Within all communications and actions from IBEW Local 1269, the members and leaders uphold their "Code of Excellence" — Courage, Strength, Honor, Trust, Truth, Integrity, Loyalty and Respect.