Classic Vacations
Opportunity
Imagine tens of thousands of property images. Thousands of syndicated travel specials. Hundreds of luxury destinations' hotels, tours and travel tips. Then consider all of the product data "scaffolding" to support the extensive re-branded brochure site as a platform for an online booking engine. The complete solution was supported by four non-technical content contributors working with a limited budget in a competitive time-to-market industry.
Solution
Drupal was the clear choice as it was the most broadly supported, richly integrated and robust front and back-end open source solution. Its integrated CMS and Web application simplified architecture and controlled costs while supporting both manual content entry and data loads from external systems. Structuring data for maximum re-use simplified data entry and management for the marketing team members, thereby making the most efficient use of their time and reducing data duplication and error.
Results
Classic Vacations is rated as the #1 vacation company by luxury travel agents. The new Web site represents their dedication to providing the best experience to both agent and consumer. Each luxury property and destination has the most information for you or your agent to plan the vacation of your dreams. Using the embedded Google maps, rich image galleries and extensive property information, you know their team will have every detail covered. That's the Classic Difference.
