HSALiving
Opportunity
HSALiving.com wanted to enter the crowded and complex health care industry with a completely new Web site and identity. HSALiving's goal was to give the public the ability to get competitive quotes for health savings accounts from their site and their co-brand partners.
Solution
ThoughtMatrix worked with HSALiving to create a brand identity and logo, then developed the information architecture, Web site design and implemented the site. The site utilized several third-party technologies to manage their customer quotes, questions, and co-brand partners. The system also took advantage of SEO and SEM best practices. ThoughtMatrix currently hosts and maintains the site in our co-location facility in San Francisco.
Results
In just the first three months, HSALiving received nearly 1000 quotes and members and over 100,000 page views. HSA Living also has established several co-brand relationships and has achieved an exceptionally high ranking on major search engines with several health savings account terms and phrases.
