Mozes
Opportunity
Mozes is a provider of both mobile marketing services through their campaign platform, and a Web presence that connects listeners and artists via text messaging. In 2008, ThoughtMatrix redesigned the Mozes site to better reflect the growing needs of their two distinctly different audiences.
Solution
The new corporate site, developed in PHP, employed a Flash homepage design presenting real-time data from the campaign platform. The site redesign presented a new information architecture and user experience that addressed the needs of Mozes' two core user groups: end users and mobile marketing professionals. The site content featured Mozes Connect, a Web-based product that enables anyone to create and manage integrated text messaging, voice and Web campaigns, along with the other service offerings from Mozes.
Results
This redesign involved new, consistent information architecture across all areas of the site along with a new visual design for the corporate site.
