Wildlife Direct is a charitable organization founded by the world-renowned anthropologist Dr. Richard Leakey. The concept was to create a unique way for people to contribute to a cause and understand the direct impact. Rather than contributing to a big fund without knowing how the money will be used, contributors could choose to pay for very specific items, ranging from boots for rangers to supplies for the impacted animals.
ThoughtMatrix customized an eCommerce experience that, in a unique way, enabled users to learn more about the cause, identify the specific way they wanted to contribute and have the confidence that 100% of their donation would be designated accordingly.
This solution has had a significant impact on wildlife, and those who take care of these natural resources and treasures, by helping to ensure that they endure for a long time to come.