Opportunity

Cinequest, the premier film institute and festival located in the heart of Silicon Valley, attracts over 85,000 attendees to its annual film festival. Attendees experience nearly 300 screenings, seminars, parties and events during the week. Cinequest wanted to provide attendees with a mobile version of their show guide that would provide the most current information to attendees on the go.

Solution

Our team worked with Cinequest's IT team to define and implement an XML feed from their schedule database. The XML feed ensured the mobile application would have the most current schedule information available, right up until the event started.

Our design and interaction modeling team worked with Cinequest to create a simple yet extremely useful user experience.

Results

Cinequest polled attendees on their experience after every screening and filmmaker seminar. The poll results for the mobile application averaged 4.29 (on a scale of 1-5) and several attendees specifically noted the iPhone application significantly improved their film festival experience.