ITDialogue
Opportunity
LSI wanted to enhance the overall experience at their key industry event by providing a platform to deliver more in-depth information from key industry experts. They also wanted to provide a forum for members to discuss pressing issues surrounding the storage industry.
Solution
ThoughtMatrix created a community, IT Dialogue, where registered members could obtain a wealth of resources and information related to the event, watch video interviews of key industry leaders and converse with other members. The community was available both through the Web as well as iPhone, Blackberry and Palm smartphones to allow members easy access to the resources even from the show floor.
Results
The IT Dialogue community successfully broadened LSI's reach beyond the live event attendees to thousands of storage professionals across the globe. Their key marketing partners relied on the community to extend their event promotions and public relations efforts. The community contributors maintained real time dialogue with the site audiences using their mobile devices.
