LSI.com

“My partner brands, which included the biggest names in tech, were all amazed at how well the ThoughtMatrix team executed the program.” – Jon Carlson, Director, Enterprise Storage Marketing, LSI, Inc.

Opportunity

LSI's technology is at the core of storage solutions for companies such as Dell, IBM, HP and Sun, but the brand had diminished over time. One of the most significant strategies for creating their new corporate brand was to create a Web experience that allowed their customers to use the site as a business tool to engage the market and position LSI as a thought leader and technology innovator.

Solution

ThoughtMatrix began by conducting a content and site analysis, resulting in a new information architecture designed to ensure ease of navigation and presentation of strategic content within the context of visitors' interests. ThoughtMatrix also created a new feature for presenting thought leadership called the Insight Center, which is a new site section and is threaded within other relevant site sections.

Results

LSI successfully launched a new company identity. Using the information architecture developed by ThoughtMatrix and implementing the CMS workflow, LSI's internal team successfully integrated the new logo, color scheme and imagery in record time.

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