Gerdau
“This brand portal project was an excellent opportunity to work with such leading companies as Landor and Gerdau.”
– Chris Lucey, VP Client Services, ThoughtMatrix
Opportunity
Through our relationship with Landor, ThoughtMatrix was engaged to produce their new Brand Styleguide for Gerdau, the leading company in the production of long steels in the Americas and one of the major suppliers of specialty long steel in the world.
Solution
ThoughtMatrix worked with Gerdau and Landor, produced the style guide based on the creative designs from Landor. The pages were developed and then integrated into the Gerdau SharePoint intranet and launched for use by all Gerdau personnel and affiliates.
Results
The 40+ page site was launched in early 2009, successfully serving the employees of this Brazil-based steel conglomerate and helping them assure consistency in managing the corporate brand in multiple media.
