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Asurion

“The team is very happy with the final result and have been using it a ton!” – Bettie Colombo, Senior Director of Marketing Communications, Asurion

Opportunity

Asurion was launching a new Mobile Recovery service and needed a simple yet engaging tool with which to demonstrate its features to various mobile carriers, in order to sell the service into those carriers, and to allow the carriers to explain the value proposition to their customers. Asurion engaged ThoughtMatrix to design and develop the demonstration.

Solution

ThoughtMatrix created a demo in Flash, incorporating screenshots from the Mobile Recovery website, screens from the phone application itself, and professional voiceover narration. The Flash demo quickly and cleanly tells the Mobile Recovery "story" in a high-impact way.

Results

The demo has been distributed to multiple mobile carriers. Asurion has sold their application into one of these carriers, and has engaged ThoughtMatrix to create a new version of the Flash demo customized for this carrier.

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