Team San Jose
Opportunity
Team San Jose's mission is to increase awareness of the capitol of Silicon Valley, and draw more visitors to the city and the region. A cornerstone of Team San Jose's efforts was a new strategy for the Web. Team San Jose wanted to increase user engagement and participation on the site by incorporating community and social media components, and providing an outlet for local businesses to provide content on the site to help visitors and locals discover new opportunities to work, play and entertain. They also have a small staff and needed the site to be easy to update and maintain with fresh content, news and press releases.
Solution
SJ CVB and Team San Jose engaged ThoughtMatrix to select a new content management system (CMS), and to develop the website on the new technology platform. The ThoughtMatrix team determined that Drupal would be the best CMS solution to serve the needs of both the Team San Jose team, and the site's users. The new website takes advantage of the many features and modules available in the Drupal CMS including integration with Web 2.0 solutions such as Yelp, OpenTable and Google.
Results
With the release of the new website and CMS, local business owners can upload listings. Visitors can submit photos and videos, book hotels (via Travelocity) and restaurants (via OpenTable), download an Official Visitors Guide, and view an automatically updated events calendar. Meeting planners can chat live with sales staff, download a Meeting Planners Guide, and view descriptions of facilities and venues. Team San Jose non-technical staff can easily approve and publish all user submissions, rapidly post press releases and news articles, keeping the site's content fresh.
