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SeeSaw Networks
Opportunity
SeeSaw offers the most comprehensive digital place-based media solution in the marketplace. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives — such as gas stations, kids' gyms, coffee shops, grocery stores, medical offices, and health clubs. SeeSaw's service is complex, and they needed a demo to simplify understanding for media planners and buyers to shorten the sales cycle and facilitate online sales of out-of-home ad space, without the intervention of a sales person.
Solution
ThoughtMatrix took the complex process of planning, buying and distributing out-of-home ads by utilizing a simple 1-2-3 process of plan, buy and place, delivered through an easy-to-understand Flash demo. (You can register to see the demo).
Results
Agency planners and buyers can now guide themselves through the process of planning, buying and placing ads in the SeeSaw network on behalf of their advertising clients, and use the system to measure and refine their out-of-home campaigns with little or no assistance from SeeSaw support staff.
