Rocky Mountain Hardware
Opportunity
Rocky Mountain Hardware designs and manufactures high-end custom bronze architectural hardware. Their new Web site needed to convey their product offerings in an immersive experience appealing to both consumers and the trade. RMH wanted to offer users a way to get inspired, navigate a large product catalog, and share product findings with their design-build teams and clients. They also wished to leverage their large library of beautiful photography to make the site visually appealing and to portray their luxury brand.
Solution
By developing a new information architecture, ThoughtMatrix created a logical flow through Rocky Mountain Hardware's product catalog and product and company information. ThoughtMatrix's design of the site put the spotlight on Rocky Mountain Hardware's gorgeous product photography, and with printable, shareable PDF tear sheets, and the ability to save and share collections of products in a portfolio, users can share their inspired ideas with their colleagues and clients.
Results
The new Web site ThoughtMatrix developed portrays Rocky Mountain Hardware as a producer of premium hardware that is infinitely customizable and suits a wide variety of home and hospitality environments. By providing users with detailed product information, including spec sheets and installation videos and instructions, as well as the ability to share collections of products suited for a given project, their experience with the site has become rich, immersive and memorable.
