Neato Robotics
Opportunity
Neato Robotics designs, manufactures and e-retails robotic systems that simplify the completion of household chores. To highlight its expanding product availability in several new international markets, Neato Robotics engaged ThoughtMatrix to redesign its website in order to bring the company's web presence more inline with the new product brand visuals and messaging. The new site also needed to allow Neato to sell products directly from its website, rather than from a third-party fulfillment center's site as they had been.
Solution
For its ease of maintenance and extensibility, ThoughtMatrix selected the WordPress CMS, with plug-ins to support Neato's localization and eCommerce requirements. ThoughtMatrix created a new information architecture and design, implemented the new site in WordPress and developed an online shopping cart with a product catalog that can be easily updated by non-technical staff. Neato.com now incorporates multiple locales, each with a different product catalog and unique online shopping experience.
Results
Neato Robotics was able to effectively localize their site for a European audience and prominently feature a new product line in the new design's photo-centric layouts. Customers have been successfully ordering via the site's eCommerce features. Neato's site visitors' overall time on the site has increased by over 60%.
