Hanley Wood needed a partner to create an immersive, 3D, virtual home tour that would highlight innovative home designs while working flawlessly for mobile, tablet and desktop users. The primary goal of the home tour was to serve as a showcase and lead-generation tool for building-product manufacturers, appealing to both homebuilders and buyers.
Using HTML5 video, ThoughtMatrix developed an immersive digital experience that enables users to move seamlessly through the virtual home while providing detailed information about the homes' unique innovations. Users can experience each area of the home as if they were really there. When they see a product that piques their interest, they can click for more information or share it with others.
With its robust lead-generation system, Hanley Wood is able to provide manufacturer sponsors with detailed information about prospects, including level of engagement and likelihood of purchase. By implementing the site on WordPress, the Hanley Wood team is able to easily support continuous content additions and updates to the site. And users get a flawless, engaging experience no matter what device their using thanks to the use of HTML5 video with a fallback to Flash for full support of Internet Explorer users.