LSI/SourceForge
Opportunity
The leading storage providers—HP, LSI, PMC Sierra and Seagate—generate invaluable insight through a variety of white papers and videos. However, each company's resource library recognizes only a few downloads. The companies wanted to promote these content assets and generate increased awareness and traffic in a more innovative manner.
Solution
ThoughtMatrix designed and developed unique, interactive ad units to present over 75 white papers and videos. The units are placed solely on SourceForge.net, a leading resource for IT professionals, to pinpoint the storage provider's target audience.
Results
The ad units have successfully generated a significant amount of downloads for each company's content assets on a monthly basis. In its second generation, the storage providers continue to see the campaign as a critical means to generate traffic and brand awareness.
