Petz Enterprises' CrossLinktax.com Release
03.20.2009 - Tracey, CA. Petz Enterprises provides tax preparation software to both the professional and consumer markets. Following up on the extremely successful integrated marketing program which saw a record increase in tax preparation customers, Petz and ThoughtMatrix collaborated to extend that success to the website as part of unveiling the new Petz brand.
Recognizing the opportunity to present a fresh and compelling brand to new and existing customers, Petz challenged ThoughtMatrix to launch the new site in the height of the tax preparation season. This crucial timing coincided with the peak of the website's annual traffic, thereby increasing the launch timing.
ThoughtMatrix utilized a rapid prototyping approach to provide the Petz team with an HTML prototype of the site that simulated the layout, navigation and functionality of key site components. This approach helped to engage key Petz stakeholders in the process, capturing and incorporating their needs for the site in just a two week period. The result was complete agreement across sales, marketing and IT on the new site approach before the visual design commenced, saving valuable time in creative phase.
Utilizing the prototype, Petz's marketing organization was able to begin content development and migration during the creative phase. This approach ensured content was prepared for integration upon the completion of the visual design. The collective teams completed all development including Flash and CRM integration quickly and launched the site in record time.
"As a result of ThoughtMatrix's commitment and flexible approach, we were able to meet our commitment to the sales organization with a site that truly reflects the nature of the Petz brand," said Craig Petz, Vice President Sales and Marketing.
About ThoughtMatrix
ThoughtMatrix, Inc. is a full service marketing and technology firm
based in Northern California. We provide complete traditional and
digital marketing services, graphic design and web application
development services - from strategy & planning to execution. Our
team of world-class designers, campaign strategists, technologists and
program managers deliver print, web and broadcast communications and
business solutions for clients ranging from entrepreneurial firms to
the Fortune 500.
ThoughtMatrix has been serving clients for over 6 years, working with leading organizations such as Palm, Dannon, eBay, Bristol-Myers Squibb, Louis Vuitton, PayPal, NetApp, Symantec, Computerworld and many others. We have helped many great brands navigate a myriad of complex issues to find solutions to their marketing and technology problems and opportunities.
About Petz Enterprises, Inc.
Petz Enterprises, Inc. is a leading provider of tax preparation and
filing solutions for the professional and consumer markets, helping to
automate and simplify federal, state and local tax compliance. Founded
in 1974 and based in Tracy, California, PEI is dedicated to serving the
needs of the professional tax community and U.S. taxpayers worldwide.
For more information, visit www.petzent.com.