Marketing Planning

We use proven methodologies to help our clients identify the most effective strategies for online marketing. Our process includes defining success metrics for all initiatives at inception that continually guide the ongoing execution of our plans.

Audience Development

Building the right audiences is the cornerstone of any digital marketing program. We collaborate with our clients to define the target audiences, their unique attributes and needs and the develop programs to reach them.

Brand and Identity

We understand that building a brand online and offline is far more than creating a logo. How your brand radiates the personality of the organization is crucial to the success of your business. We focus on ensuring every touch point with your audiences is a critical opportunity to build the brand.

Measurement and Analysis

The Internet provides more opportunity to measure marketing impact than virtually any other media. We work closely with our clients to develop strategies to determine how successful their marketing programs are and adjust quickly to leverage initiatives with the most impact.

Search Engine Marketing

By leveraging a rich set of decision and planning tools, we help clients develop strategies leapfrog their competition on search engines resulting in increased brand awareness, site traffic and customer conversions.

Rich Media Presentations

From interactive flash presentation delivered over the web, to motion graphics for sales tools and live demonstrations, we empower your organization with the tools that most effectively deliver your value proposition.

User Research and Usability Studies

Understanding the needs and expectations of your site visitors is the most important step in designing a successful digital solution. We employ a team of human interaction experts dedicated to understanding these needs and developing experiences designed to create user delight.

Information Architecture

We leverage proven methodologies, led by human computer interaction engineering professionals that have solved some of the most challenging user experience problems. This process includes understanding your users and creating personas or archetypes that reflect the primary user base; designing use case flows that visually present each path users will take to discover the content they seek; and diagrams of each unique page or screen that outlines the content location and relative sizes. This process ensures the creative team is working from a clear “blueprint” of the environment from web to kiosk to mobile.

User Experience

Our creative team translates your requirements and diagrams into designs that delight users and magnify your brand. Our services include graphics design, animation, motion graphics and audio for digital delivery across media including web, mobile, kiosks, and broadcast delivery.

Search Engine Optimization

We never want a website to be a well kept secret and the first step in ensuring broad awareness is optimizing for search engine discovery. Creating and developing websites that enjoy high page ranks with popular search engines starts and the very beginning and permeates every critical design decision. Our SEO experts work with our clients to ensure their critical content is optimized for indexing and relevance by ensuring the design, coding approach and back end infrastructure is working in concert to ensure success.

Web Multimedia

The Internet has surpassed broadcast as the media many people rely on for education, information and entertainment. As a result, multimedia over the web has become an indispensable tool for presenting powerful information that allows user to go beyond the traditional viewer relationship and engage directly. We create compelling and rich experiences designed to intrigue, entertain and inform.

Mobile Marketing

From SMS to complete mobility optimized websites, we create and deliver mobile solutions designed to reach your audiences on the one device they carry with them at all times. There is no doubt that mobile is the new frontier and ThoughtMatrix works with major mobile developers and solution providers to create experiences that harness the pervasive power of mobile.

Online Community Development

Social networking is more than a phenomenon to us – it represents a fundamental shift in how our clients engage with their constituents. We help clients take advantage of online communities by developing strategies designed to extend their brand into the fabric of their communities. Our solutions include developing blogs and RSS based tools to extend their voice beyond the traditional to Wikis and forums that transcend the status quo for customer support.

Web Development

What is Web Development in the world of Web 2.0 and the Semantic Web? There are a lot of buzzwords out there that often serve to confuse rather than clarify things for those have business goals that they are trying to accomplish. We believe that Web Development is about leveraging Web-oriented technologies to achieve business goals. Whether it's building a simple marketing website, developing an online community, developing mobile marketing solutions that work or building rich, scalable online presences, we have a senior team of architects, developers and project managers that will help you deliver.

Our process has been honed over hundreds of diverse Web initiatives. We specialize in solving the problems that people say can't be solved. ThoughtMatrix senior team members will help solve your toughest technical challenges from the selection of the right technology whether it be Java, RubyonRails or PHP and we’ll deliver your project with expert execution. Experience and talent are what matters when trying to hit deadlines or blaze new trails online.

Ecommerce

Electronic commerce today takes many different forms. Ultimately, the question we are trying to answer is how to monetize our online presence. Traditional online retailers look for ways to upsell, cross-sell and expand online revenue streams. In the B2B space, companies are looking for new strategies to maximize the effectiveness of their channels and reduce costs.

We have been helping companies develop and roll out all aspects of e-commerce solutions since commerce moved online. Whether you need to create or improve a channel strategy, leverage new technologies or develop new programs to attract and convert customers, you need a partner who has the experience and the vision to help you achieve your goals.

CMS

One of the biggest challenges facing most businesses today is the escalating volume of content and how to get that content under control. There are hundreds of different products on the market, from simple open source tools through large Enterprise solutions. Just sorting through these products, much less mapping the capabilities to the needs of the business and getting something implemented can be quite daunting.

We work closely with our customers on understanding what their real needs are, what options are available to them and putting together a plan for creating structure out of the chaos. We take a technology-agnostic view when it comes to technology. Our senior team of architects and strategists focus on the needs of the business and the end users while recommending products. Solving the problem of content management requires a trusted, experienced adviser. We can help you get where you need to go.

Portal Development

If you ask ten different people what a Portal is, you are likely to get ten different responses. We think of Portal development as the development of web-based solutions that bring together disparate elements of your business and enable your customers, employees or other users to have the view of content, tools, systems and/or data in the way that you need.

Whether the portal is a traditional portal leveraging Websphere Portal or JBoss Portal or you are building solutions based on custom Java, Ruby on Rails, .NET or PHP, we can help. We will help you define your users, their needs, their behavior and the content and tools that will help them accomplish those tasks. If users need to customize their view of their world as it relates to their interaction with you, we will define the working models and build something intuitive and scalable.

Community

Everyone today wants to build an online community or be part of one. The challenge with building communities is how to truly differentiate with so many different options out there. We have launched communities for many customers, and we have found the tools in the marketplace to be limited and the integration of those tools to be difficult and costly. However, customers have come to not only expect certain features and functionality, they also expect a level of usability and sophistication that they get from the top Communities they associate with (such as FaceBook and LinkedIn).

ThoughtMatrix has addressed this by creating a new platform for quickly developing and deploying new online communities and social networks. This platform is RapidSocial. RapidSocial provides components for:

• Member management
• Member directories
• Forums
• Blogs
• Q&A
• Calendar
• Group invitations
• OpenSocial integration
• Open source ad server integration
• FaceBook integration

All of these components are integrated around a unified customer registration model. Rather than trying to cobble together open source components or being reliant on a hosted solution, we can leverage RapidSocial to help you focus on new ways to differentiate your community and integrate your business logic. Contact us today to learn more.

Mobile App Development

While the use of cell phones has become pervasive, text messaging has continued to be much more pervasive than Web browsing on mobile devices. That has started to change with richer phone experiences from Palm, the Blackberry and the iPhone, true convergence has begun. Our team has been passionate about mobile since the early days when we launched the first event-based Mobile Experiences at 3Com park in 2000.

Today, we work with a variety of Mobile companies on the development of cutting-edge mobile applications ranging from mobile marketing using text messaging to handset application development. Our experience with, and passion for, mobile solutions combined with our depth in creative, technology and online strategy uniquely position us to create mobile solutions for our clients.

System Integration

Systems Integration is one of the most challenging of all disciplines, especially when it comes to integration with end customers on the Web. The marriage of Enterprise business systems with those that are exposed outside of the firewall is an extremely complex endeavor. Our senior Architecture staff brings a great depth of experience with Systems Integration in large Enterprises to the table. Our team has delivered deep and complex integration projects for companies such as Symantec, PayPal, American Airlines, Walgreens and many others.

ThoughtMatrix provides a wealth of engineering discipline and process to Integration efforts and projects. Please contact us today to find out more.