Services
Marketing Case Study
Kinek approached ThoughtMatrix looking to accomplish two critical goals... View >
Marketing
When it comes to building digital audiences, strategies must be developed to reach and engage your constituents when, where and how they want to interact. The question is not should you have a Web, mobile or social media strategy, but how do you leverage these and other media to create a dialogue with your customers and partners?
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Brand Identity
We understand that building a brand online and offline equates to far more than creating a logo. How your brand radiates the personality of your organization is crucial to the success of your business. We focus on ensuring that every touch point with your audiences is a critical opportunity to build the brand.
Search Engine Marketing
By leveraging a rich set of decision and planning tools, we help clients develop strategies... to leapfrog their competition on search engines, resulting in increased brand awareness, site traffic and customer conversions.
Audience Development
Attracting the most desirable audiences, and not just amassing numbers, is the true measure of success for any digital marketing program. We collaborate with our clients to define the target audiences, their unique attributes and needs and develop programs to engage them. We focus on finding the influential and valuable audience members that become an extension of your sales force and marketing teams.
Measurement and Analysis
The Internet provides more opportunity to measure marketing impact than virtually any other media. We work closely with our clients to develop strategies to determine the current success of their marketing programs, and then we adjust quickly to leverage initiatives with the most impact.
Social Media Marketing
The explosion of social networking, paired with the empowerment of consumers, has turned social media into the next marketing gold rush. By appropriately leveraging social media, we can effectively promote your brand, develop a loyal community base, increase traffic and grow sales leads at relatively low costs of entry.
ThoughtMatrix offers an integrated set of turnkey Social Media Marketing programs that are tailored to your brand, target audiences and desired mediums. Our team works closely with you to understand the landscape and listen to the targeted constituents, develop a robust strategy to work across the desired networks, define critical success metrics and implement engaging campaigns that drive results.
Mobile Marketing
From SMS to complete mobility-optimized Web sites, we create and deliver mobile solutions designed to reach your audiences... on the one device they carry with them at all times. There is no doubt that mobile is the new frontier. ThoughtMatrix works with major mobile developers and solution providers to create experiences that harness the pervasive power of mobile.
