Services
Design Case Study
One of the most significant strategies for creating their new corporate brand... View >
Design
Led by our human computing interaction professionals, we utilize proven methodologies that solve complex user experience challenges. This process includes understanding your users and creating personas, or archetypes, that reflect the primary user base.
Information Architecture
Using a highly iterative and engaging process, our Information Architects will guide you through a proven process for creating user centric interaction models. We deploy a team that consists of Information Architects, visual designers and developers on each engagement to ensure the resulting experience is a seamless harmony of leading edge technology and design.
Search Engine Optimization
Because we never want a Web site to be a well-kept secret, the first step towards ensuring broad awareness is optimizing for search engine discovery. Creating and developing Web sites that enjoy high page ranks with popular search engines starts at the very beginning and permeates every critical design decision. Our SEO experts work with our clients to ensure that all critical content is optimized for indexing and relevance. Design, coding approach and back-end infrastructure work in concert to ensure success.
User Research
Through our user research, we help you discover invaluable insight about your users. Insight is the currency of the digital landscape. The more we know about the subtle differences and needs of your users, the more effective we can be in creating digital environments that allow them to thrive.
Our team focuses on understanding your target users' attributes, motivations and desired experience and needs. We pose poignant questions to uncover how users will interact, how they need or expect information to be presented, what they value and how they define an effective experience. This data helps provide user requirements that are mapped to your overall goals to ensure a rich, engaging experience that meet your specific business objectives.
User research methods we use include:
- Ethnography
- User-guided interviews
- Remote user testing
- Heuristics analysis
- Online surveys
- Iterative user task modeling
Creative Design
At ThoughtMatrix we are not just excited about creative design, it's a passion that permeates everything we do. We create powerful digital experiences that compel your audiences to engage and transact. Winning awards and accolades may be the goal for many, but our sights are squarely focused on helping you reach and intrigue your visitors.
We fuse information architecture, interaction modeling and artistry to create designs that breathe life into brands and excite users whether it's their first or 100th visit. Our Creative Directors and interaction architects take the time to dive deep into your brand, your target users and even your corporate and sales goals to become an extension of your team.
Web Multimedia
The Internet has surpassed broadcast as the media many people rely on for education, information and entertainment. As a result, multimedia over the Web has become an indispensable tool for presenting powerful information that allows user to go beyond the traditional viewer relationship and engage directly. We create compelling and rich experiences designed to intrigue, entertain and inform.
Online Community Development
Social networking is more than a phenomenon to us—it represents a fundamental shift in how our clients engage with their constituents. We help clients take advantage of online communities by developing strategies designed to extend their brand into the fabric of their communities. Our solutions include developing blogs and RSS-based tools that extend their voices beyond the traditional approach, as well as Wikis and forums that transcend the status quo for customer support.
Rich Media Presentations
From interactive Flash presentations delivered over the Web, to motion graphics for sales tools and live demonstrations..., we empower your organization with the tools that most effectively deliver your value proposition.
