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Key Highlights from SDL Innovate 2011
SDL Innovate 2011 Santa Clara, CA — Having recently attended the SDL conference, one of the keynote speakers — Toby Bell, VP at Gartner Research — presented "Online Channel Optimization" which captivated the audience for two hours while he presented best practices and new research studies.
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SDL has a long history in providing solutions for globalization, localization and translation. They have brought their deep knowledge in those processes and best practices to the Web Content Management space with Tridion. Originally created in 1999, Tridion enables organizations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels. Tridion's decoupled architecture enables cross-platform deployments and dynamic delivery on both .NET and Java platforms.
Tridion consistently ranks as one of the top solutions with Forrester and Gartner and has been deployed for some of the world's biggest brands including HP, American Express, ABN Amro and many others.
Why Tridion?
At ThoughtMatrix, we have worked across a broad range of content management platforms, and we have found Tridion to provide unique benefits in two key areas:
- Heavy Globalization and Localization — for sites that need to manage a large number of country sites with complex localization and translation requirements, Tridion's BluePrinting technology provides a unique solution that enables unification of taxonomy and functional elements while maintaining bi-directional relationships between the different areas of the site.
- Managing large numbers of sites — one problem that Tridion's BluePrinting can address far better than any other solution in the market today is the management of large numbers of sites that need retain some elements across the sites. Whether you are a publisher who needs to maintain a centralized taxonomy or a large multinational organization with hundreds of sites and microsites under management, Tridion can provide some unique benefits. See our whitepaper for more details.
Finding the Right Solution
Choosing the right CMS can be a daunting task. However, after evaluating and implementing all of the major CMS platforms, we have found Tridion to be a strong solution for addressing these challenges. ThoughtMatrix remains technology-agnostic and we help our clients find the right solution to their business concerns. If you are considering Tridion and would like to talk to someone to validate your assumptions or would like to understand all the options available to you, we would be happy to help your find the right fit for your needs.
Interested in finding out more about how we can help your organization?
Practice Lead
Madhu has 10+ years experience as a technical project manager and applications architect, overseeing Tridion implementations.
Download the Managing Multiple Websites with SDL Tridion white paper.
