Social Media Strategies for Brand Building

Are You Up to the Social Media Challenge?

by Heidi Nilsen

As I set up my Google+ profile, I thought “How am I going to find the time to manage yet another social media account?” I already have three Twitter accounts, Facebook and LinkedIn profiles, two Facebook Fan Pages and let’s not forget my YouTube account, which has an endearing video of me and my 79-year ...

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The growth of the social web is fueled by our natural tendencies to seek opportunities to share our thoughts, beliefs and experiences with others whether we know them personally or not.

Your customers, partners and employees are engaging in dialogue, and you must be a part of the conversation. The opportunities are boundless. From understanding the sentiment around your brand, products or services to influencing the decision processes in real time, social media can completely change the game.

This dynamic ecosystem changes daily. What was innovative just weeks ago can become the baseline for entry today. New communities spawn and take flight daily while existing ones evolve as their audiences change directions. ThoughtMatrix combines strategic thinking and senior level marketing expertise with the latest tools to help you navigate the labyrinth and develop strategies to immerse your brand in the conversation.

Monitoring Social Media to Fine Tune Marketing

Our approach involves developing programs to help you understand the current impact of social media on your brand. We begin first by listening to the communities that matter. Only by determining what your digital audiences care about, can we help you to develop initiatives to participate in the conversation. Armed with a clear picture, we will help you leverage existing social networks, create custom communities and implement programs to leverage them all.